Objectivity, Inc. CEO Jay Jarrell Featured in The Sterling Report

'CEO Spotlight' features Jarrell’s accomplishments, strategic direction for Objectivity

For Immediate Release:

Sunnyvale, CA -- August 1, 2008 -- Jay Jarrell, Objectivity's president and CEO, is featured in the the July issue of "The Sterling Report," a monthly journal for venture partners and enterprise software executives.

The article, which appears in the 'CEO Spotlight' section, highlights Jarrell's accomplishments during his nearly two-decade career in enterprise software management, as well as his plans for Objectivity as he continues to pursue a growth strategy for the future.

The full article is available online at SterlingHoffman.com.

About Jay Jarrell
Jay Jarrell is President and CEO of Objectivity, Inc., a global technology leader in data management products and services for software applications with the most demanding data management challenges. He is responsible for the day-to-day operations of Objectivity, Inc., as well as managing the company's growth and strategic direction.

Jarrell is also an active member on Objectivity's board of directors. He has been President and COO, a position he assumed in January 2002, after serving as Senior Vice President of Sales and Marketing.

Prior to joining Objectivity in 1997, Jay was the Senior Director of Sales and Marketing for Creative Biomedics, a company specializing in network telecommunications equipment and software solutions. Previously, he held sales and marketing positions at Computer Associates and A.C. Nielsen Co.