Synchro Ltd. Chooses Objectivity/DB as Key Component of Innovative 4D Project Simulation Software

Objectivity/DB will enable Synchro to meet enterprise scalability requirements and target larger customers

For Immediate Release:

Sunnyvale, CA -- June 26, 2008 -- Synchro Ltd. has selected Objectivity/DB as the data management platform that will enable major advances in Synchro's line of 4D project simulation and management tools.

With Synchro, an entire construction delivery team--owners, engineers, architects, operators, contractors, sub-contractors, manufacturers and materials suppliers--can share a single view of the entire project in real time.  Synchro offers an enhanced visual simulation approach to the management of construction projects by synchronizing design, planning and scheduling, supply chain management, risk management and earned value measurement. 

Synchro has achieved an impressive track record for developing innovation technology for large, complex, or repeatable construction projects seeking continuous performance improvements throughout the UK, and in 2007 began worldwide distribution of its third generation of products. 

In September 2008, the company will launch an enterprise version of the products, which will meet enterprise level scalability requirements.  The move will allow the UK-based company to scale the software tools for the largest most complex projects in the construction industry worldwide. 

"We evaluated several software systems before undertaking this redesign, and Objectivity/DB was the only one capable of handling the large amount of data our customers must process to achieve enterprise-level interoperability," said Synchro's Development Manager, Peter Babbington-Fowles.

Tom Dengenis, Chief Executive of Synchro Ltd., said, "Objectivity/DB will allow us to dramatically increase the scale and diversity of information associated with the virtual design and construction processes, thus increasing project management certainty and drive improved innovation and delivery optimization."

Objectivity/DB will also provide a means to interface and integrate with its customer's enterprise management systems and leading project portfolio systems.  With Objectivity/DB acting as its core data storage platform, Synchro can connect existing projects to third party products and import data directly into Objectivity/DB, leading to faster, more accurate analysis of the project delivery approaches.

"Our work with Synchro is just one example of how Objectivity/DB allows companies to achieve more than what seems possible," said Objectivity President and CEO Jay Jarrell. "Our team is committed to solving unsolvable problems so that customers can overcome obstacles that inhibit them from realizing their business goals."

A note on Objectivity/DB

Objectivity/DB has a fully scalable, distributed processing architecture that manages localized, centralized or distributed object databases by synthesizing large, complicated streams of data into a single logical view.

About Synchro Ltd.